Privacy Policy

Effective Date: 1 January 2025
Last Updated: 1 July 2025

At Apex Education Services Ltd., we are committed to safeguarding the privacy and personal data of all our students, guardians, website users, and education partners. This Privacy Policy outlines how we collect, use, store, share, and protect your personal information in compliance with the UK Data Protection Act 2018, GDPR (General Data Protection Regulation), and applicable educational standards and laws in the United Kingdom.

By using our website or services, you agree to the terms of this Privacy Policy.

1. Who We Are

Apex Education Services Ltd.
Address: 186 Maple Rd, London SE20 8HT, UK
Website: https://apexeducationservices.co.uk
Email: info@apexeducationservices.co.uk
Phone: +442087788570

We provide educational consultancy, career support, test preparation, and study abroad services to students in the UK and internationally. Our services cater to both minors (under 18) and adults (18+).

2. Information We Collect

We collect personal and non-personal data via our website, registration forms, emails, consultations, and events. The type of data we collect includes:

For Students and Parents (Minors and Adults):

• Full name

• Date of birth

• Gender

• Email address

• Phone number

• Home address

• Academic records and qualifications

• Passport and visa information (for study abroad)

• Health and special education needs (only if necessary)

• Guardian/parental details (for minors)

For Website Visitors:

• IP address

• Browser type

• Cookie data

• Device information

• Pages visited and actions taken

3. How We Use Your Data

We use your data for the following purposes:

• To provide tailored academic and career guidance

• To process applications to schools, colleges, or universities

• To register you for courses, tests, or events

• To respond to inquiries and consultations

• To communicate updates, newsletters, or service information

• To comply with legal and regulatory obligations

• For internal reporting, quality assurance, and research

4. Lawful Basis for Processing

We process your data under the following lawful bases as defined by UK GDPR:

• Consent: For marketing and optional services

• Contract: To deliver educational services or support

• Legal obligation: To comply with UK education laws and visa regulations

• Vital interests: Especially in the case of safeguarding minors

• Legitimate interest: For business operations and customer support

5. Sharing and Disclosure of Data

We do not sell or rent your data. However, we may share your data with trusted third parties when necessary, such as:

• Partner schools, colleges, and universities

• UK and foreign visa authorities (with your consent)

• External tutors or instructors (under strict confidentiality)

• Hosting and email service providers

• Legal or regulatory authorities if required by law

All third parties are required to maintain data security and act in accordance with UK GDPR.

6. Safeguarding Minors

We prioritize the protection of children’s data in line with the UK Children’s Code and Department for Education (DfE) guidelines:

• Parental/guardian consent is required for minors under age 18

• Sensitive data such as academic records or SEN needs are only collected with explicit consent

• Online platforms used for minors are reviewed for child safety compliance

7. Data Retention

We retain your data only for as long as necessary:

• Student data: 7 years after completion of service

• Enquiries: 2 years

• Financial records: 6 years (for accounting purposes)

• Cookies: Up to 1 year unless cleared earlier

You may request earlier deletion (see Section 9).

8. Your Rights Under UK GDPR

You have the following rights:

• Right to access – Request a copy of your data

• Right to rectification – Correct inaccurate or incomplete data

• Right to erasure – Request deletion of your data

• Right to restrict processing – Limit how we use your data

• Right to data portability – Transfer your data elsewhere

• Right to object – Stop us from using your data for marketing

• Right to withdraw consent – At any time, where applicable

To exercise any of the above rights, contact us at:
info@apexeducationservices.co.uk

9. Cookies and Tracking Technologies

We use cookies on our website to:

• Improve user experience

• Analyze traffic and performance

• Personalize content and ads

By using our website, you consent to our cookie usage. You can modify or disable cookies via your browser settings. View our full Cookie Policy.

10. International Data Transfers

If you are applying to institutions outside the UK, your data may be transferred internationally. We ensure such transfers comply with UK adequacy regulations, standard contractual clauses (SCCs), or your explicit consent.

11. Data Security Measures

We implement robust security practices:

• SSL encryption for all online data

• Secure databases with access control

• Staff trained in data protection

• Routine audits and assessments

12. Third-Party Links

Our website may contain links to other education providers or platforms. We are not responsible for their privacy practices. We recommend reviewing their respective privacy policies.

13. Changes to This Privacy Policy

We may update this policy occasionally to reflect changes in laws or our services. Updates will be posted here with a revised date. Continued use of our services implies agreement to the updated policy.

14. Contact Us

For privacy concerns, data requests, or complaints, contact our Data Protection Officer:

Data Protection Officer
Apex Education Services Ltd.
Email: dpo@apexeducationservices.co.uk
Phone: +442087788570

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
https://ico.org.uk/